SPRITE | SPRITE CRANBERRY "THE THIRSTIEST TIME OF THE YEAR"

Sprite is a beverage that naturally dominates the heat of summer with its cool, crisp, refreshing, lemon-lime taste. But when the holidays come around, Sprite has a unique proposition to quench your thirst. Sprite Cranberry, the non-traditional holiday favorite, is a limited-time beverage that delivers cold refreshment as the merriment of the holidays heat up.  We needed to create excitement for this product and position it as the non-traditional holiday beverage. We created an fun, light-hearted animated film that got the world in the mood for the holidays. 

Releasing the week before the Thanskgiving, we aimed to persuade Sprite drinkers that Sprite Cranberry was the only beverage their family needed to stay cool and refreshed for the holidays. To celebrate the limited time arrival of Sprite Cranberry, we took on the heat and chaos of Christmas dinner at grandma’s house. Just as things are just about to get out of control, Sprite Endorser and NBA superstar, LeBron James, enters the scene to cool down the chaos with ice cold cans of Sprite Cranberry while D.R.A.M. remixes the old Christmas classic, It’s the Most Wonderful Time of the Year. This film once again showed Sprite’s commitment to fun, authentic storytelling and its ability continuously contribute to the cultural conversation.