NIKE BASKETBALL | KOBE IX FOOT LOCKER "MADE BY KOBE"

The Kobe IX is one of the most revolutionary basketball products the world will ever witness. The shoe got looks from people because it was like nothing anyone had ever seen. The looks weren’t just looks of amazement, but also looks of confusion. People wonder, “How the hell do I hoop in this space boot made of yarn?” Where the Kobe IX was taken to from a design, innovation and performance perspective reflected the forward thinking and determination of Kobe. He and his shoes are one in the same. 

Kobe was hell-bent on blowing people’s minds on the basketball court by redefining his game at his age and with his physical state. In order to blow people’s minds, one has to do the unthinkable. That was Kobe’s mission. This same mindset drive the Kobe XI. For a revolutionary athlete that has always pushed things (both game and product) to a greater place, Kobe once again pushed the game to a whole new level.  With this campaign, we wanted to show the world that anything made by Kobe's obsessive and detailed mind, whether it be a shoe, light bulb or piano would be the best anything ever created.