NIKE BASKETBALL | LEBRON XII "TOGETHER"

On July 11, 2014, almost four years after taking his talents to South Beach, LeBron James once again shocked the world with an announcement that became the talk of the sports world - he would be returning to the Cleveland Cavaliers to bring a championship to his hometown. The return marked a new testament in the chronicles of King James. If LeBron brought a title back to Cleveland, it could quite possibly be one of the greatest sports stories ever told.  

In LeBron’s career, he had already accomplished a lot. But what LeBron did in Cleveland would define him, his legacy and a generation of basketball for years to come. The world was on the edge of their seats. Come the first game, the world would be watching to see this historic moment in sports. For this moment, Nike Basketball needed to be prepared with an epic and inspirational statement. When LeBron stepped on the court again as a Cavalier, we wanted to make the world stop, take notice and remember this moment for years to come.

LeBron’s return to Cleveland was bigger than basketball. It was a story about unity and taking on the impossible. LeBron had taken on a daunting task and put the whole city of Cleveland on his back. The hopes and dreams of everyone connected to Cleveland now rest on the shoulders of LeBron James. But no great hero has ever conquered anything without the support of others behind them. In order to give Cleveland what it’s longed for, LeBron needed Cleveland more than ever before. They needed each other, as their success depends on how they came together. The task is daunting, but there was only one-way for LeBron and Cleveland to conquer it: together.