NIKE BASKETBALL | KDV FOOT LOCKER "WHO IS KD?"

In just his fourth season in the NBA, KD had the best season of his career. Up to this point we’ve known KD as the down-to-earth, humble kid from D.C., but when you saw what he was doing on the court, KD was no longer a kid. KD’s down-to-earth and humble personality overshadowed his killer mentality and versatile game. He was admired and criticized because his greatest weakness was actually his greatest strength. While most stars are boisterous, flashy, demanding and cocky, KD remained true to who he was. His unwavering, quiet demeanor was what made him the player and man that he is. Kevin Durant was not the typical superstar.  

Yes, Kevin Durant is a nice guy. He loves his mom. He loves his home town. He loves his friends and his fan. But after Kevin Durant drops a 50 points with a combination of deadly step back threes and a handful of monstrous dunks and all anyone can talk about is how nice he is, you know there is a huge problem. We set out to solve this problem.  Despite the nice gestures and the respect that he showed everyone around him, on the court Kevin Durant was a killer. With this campaign, we set out to let the whole world know that on the  basketball court - KD IS NOT NICE.