APPLE MUSIC | SPATIAL AUDIO “BILLIE ELLISH”

To support the launch of Billie Ellish’s highly anticipated new album “Happier Than Ever” in Spatial Audio, we created a campaign that visually captured the feeling of hearing Billie’s voice all around. The work invited her fans to take advantage of this unique and immersive listening experience on Apple Music.

The Film

Our film visually brings to life the infinite layers of sound in Billie’s music by using mirrors as a motif. It features two tracks from her new album - an a cappella version of “Getting Older” that transitions into “Goldwing.”

Three days prior to her album release, we ran a 15 second teaser on social to pique viewer interest.

To drive consumers to the experience “Happier Than Ever” inn Spatial Audio, we ran static and motion portraits beginning the day of album release.

Assets ran in 7 hero markets and across key channels like DOOH, on-platform, organic and paid social and push.

Social