Brandon J. Thornton | Brand Strategist
I am Brandon J. Thornton - a leader, thinker, creator and lover of all things dope.
As a brand strategist, I am passionate about helping brands realize their untapped potential and find their purpose. As a human, I am passionate about music, sports, fashion and continuously learning. My career has been a fantastic collision of these passions, affording me the opportunity to authentically connect brands to the elusive world of culture.
Now, more than ever, I believe brands have an integral, trailblazing role in our culture and society. Consumers are demanding authenticity, value, and experience. Not to be talked at and sold to. But to be listened to, engaged with and served. With my work, I strive to encourage brands to live up to that responsibility and reimagine how they show up in the world. Through uncovering truths, identifying and solving problems and building authentic relationships with people, my work guides brands and demonstrates what it takes to stand out in the world and their consumer’s minds.
Throughout my career, I have led strategy from conception to execution for some of the world’s biggest, most influential brands. Having developed strategy across many disciplines including business strategy, brand strategy, comms strategy, product strategy, performance marketing, influencer and entertainment marketing, I bring a well-rounded perspective to solving complex problems with sound experience and endless imagination.
In today’s world, how you get the job done is just as important as getting the job done. In my work, I value the simple things - listening before speaking, asking the right questions, trusting my team, executing the process - that always elevates my team and the work.
Past clients include: Electronic Arts, Laika, Nike, Jordan Brand, Sprite, Equinox, vitaminwater, Ghetto Film School, Samsung, Converse, Spotify, Lyft, Powerade, Uber, Hulu, Teachable, Patagonia, Dropbox, WeTransfer, Quibi, Apple