NIKE BASKETBALL | KOBE VIII "COUNT ON KOBE"

After 18 seasons in the NBA, Kobe Bryantwas in a league of his own. He was basketball’s master. While everyone was playing to get to his level, Kobe was playing to leave a legacy comparable to the basketball gods. With all the Kobe has accomplished in his career, it was time to assert Kobe as the unrivaled master of basketball. However, despite his history of dominance and excellence, Kobe Bryant was the most questioned player in basketball. People doubted Kobe for his age, his injuries and his team. They had forgetten how magnificent Kobe was on the basketball court. As Kobe was being questioned, he was facing one of his most challenging seasons ever. With all that Kobe was facing, he never backed down from the challenge and that is what has made Kobe Bryant the legend that he is.

Kobe was hell-bent to face the challenge and prove that he was still the best now and one of the all-time greats. With this campaign, we wanted to assert Kobe’s greatness and let the world know who Kobe has been, who Kobe is and who Kobe always will be.  We needed to tell the world that no matter how difficult the situation is or how impossible the challenge is, there are only a few things in the world you can always, always count on - death, taxes and Kobe Bryant.