NIKE BASKETBALL | CAVS WIN AD "WORTH THE WAIT"

In 2016, the Cleveland Cavaliers finally won an NBA championship. With LeBron James and Kyrie Irving playing some of the best basketball of their careers, the Cavs became the first team in NBA history to come back from a 3-1 finals deficit to win it all in game seven. This championship win marked the end of a 52 year drought of winning a professional sports title in Cleveland. After years of bad luck and holding their breath, LeBron James made good on his promise and brought Cleveland's loyal, die-hard fans their much desired title. 

Coming close to winning so many times only to fall short, Cleveland had learned to expect the worst. So after 52 years of holding their collective breath, we wanted to bring the emotional magnitude of this historic moment to life.  For the normal, everyday people of Cleveland so accustomed to losing, winning a title was an out of body experience. It was a dream that had finally come true and a dream the hard-working people of Cleveland were not really sure how to react to. But one thing they could all agree on was this moment was definitely worth the wait.