NIKE BASKETBALL | KOBE "SHOW US AGAIN"

In 2013, Kobe Bryant tore his achilles tendon. Suffering an injury that serious that late in his career, many speculated that Kobe's career was over. But for Kobe Bryant, it was just another challenge to overcome. While the world was closing the book on Kobe, he was embracing the challenge and preparing to prove the world wrong once again.

In that exact moment of injury, with two free throws, Kobe showed us the determination and focus that he has displayed to the world time after time. With a career defining moment in the balance, Nike Basketball wanted to show Kobe the support and tough love he was so used to giving. By issuing a challenge to Kobe, pushing him to show us again, we aimed to inspire and motivate one of the world’s greatest athletes to take on another challenge as only he knew how.