APPLE MUSIC | SUPER BOWL HALFTIME SHOW “DIAMONDS”
To celebrate Rihanna’s return to the stage, we commissioned one of hip-hop’s go to jewelers’ A$AP Eva of NYC’s Popular Jewelry, to create three custom, Rihanna-inspired pendants. Backed by her iconic song, “Diamonds,” we celebrate the singer’s everlasting artistry and unapologetically bright nature. The film follows A$AP Eva on a busy New York morning, opening her Chinatown shop to design and assemble custom chains to commemorate Rihanna’s return to music’s ultimate stage. This film not only spotlights the meticulous craft that went into making the pieces, but also shines a light on a self made and community respected Chinese immigrant in culture - which run parallel to Rihanna’s own achievements stemming from her immigrant roots.