APPLE MUSIC | SUPER BOWL HALFTIME SHOW “RUN THIS TOWN”

On February 12, 2023, Rihanna performed at the first-ever Apple Music Super Bowl Halftime Show, after nearly 7 years away from performing. To build anticipation for the moment, we created a film inspired by her collab hit, “Run This Town,” that felt true to both Rihanna and Apple Music as a brand. Her road to the Super Bowl started on the small street in Barbados where she grew up. So that’s where we started too. This film is a love letter to Rihanna’s journey - in which every element was selected to be true and authentic to her path to stardom.