JORDAN BRAND | CLASS OF XXXI "TROPHY CASE"
When basketball arrives and takes over the world of our young players everywhere, things get intense. When the season comes around this is the most competitive time of the year and these players are at their competitive best. As they embark on their basketball journey, these kids will be focused on making the team, earning their respect and taking out anyone or anything on their way to winning the big games. To motivate them to take their game to new heights, Jordan Brand had to become part of their real, everyday basketball journey. To do so, we infused the attitude of defiance into their basketball journey by introducing the Class of XXXI.
The Class of XXXI was a group of dedicated, defiant players who were not contained to one town, or city, or county or team. They are the self-proclaimed, victory-ordained high school players who dare to defy odds, expectations and gravity. They were the next generation in a 31-year-old, Mike-minded brotherhood, united by Jordan Brand, from signups to states. With a mindset that believed they could best the greatest expectations and do what hasn’t been done, we inspired our players to best last year’s performance and the players of classes before to take their game to new heights.