SPRITE | FRESH OUT OF SPRITE

Summer is the time when kids are out doing their thing and exploring the world looking for new ways to express themselves. With over 30 years of celebrating, the freedom and culture of hip-hop, Sprite wanted to be right there with kids as they take on the hot, summer.

With that goal in mind, we aimed to make Sprite the brand and beverage that keeps it cool, crisp and refreshing all summer long with the limited, edition collection, “The Fresh Faces Series.” The series features five of the freshest personalities in hip-hop culture including rappers Logic, KYLE and MadeinTYO, comedian Jay Versace and music producer Wondagurl. Each of these personalities are playing a major role in changing the hip-hop game through their own self-expression.

This campaign focused on these individuals self-expression and how they can help kids realize the power in being who they are, no matter what. Through the campaign, which featured 30-second spot and small vignettes created to live on social, we were able to highlight the cool, crisp freshness of Sprite while brining the fresh faces to the forefront. What resulted was a fun, spirited campaign that brought freshness all summer long that only Sprite could bring.