NIKE BASKETBALL | KDVII "THE BADDEST"

Mid way through Kevin Durant’s career, he was fighting for the respect that he deserved. Noted as one of the best players in the league, he was still lingering in the shadows of LeBron when it came to the question of "Who is the best in the game?" Fueled by his desire to return to the NBA Finals and embracing his “Not Nice” persona, KD was showing a new found sense of urgency, confidence and swag on the court. Simply put, KD was given dudes buckets in the most unapologetic and disrespectful way he ever has. It was time to bring attention to this new KD and highlight the havoc he was wrecking on NBA courts across the country. It was time to reintroduce the world to Kevin Durant, but to do that we had to change the conversation. Who cares about asking the question "Who is the best?" - that is a question that will always be up to debate. We wanted people to ask  "Who is the baddest?" And there was only one clear answer in the game - Kevin Durant aka “The Baddest.”