JORDAN BRAND + NIKE BASKETBALL RIO OLYMPICS | "WE THE PEOPLE" 

At the 2016 Rio Olympics, Nike Basketball and Jordan Brand wanted to make a statement beyond the basketball court. In the biggest sports moment of the summer, the brands’ joint effort celebrated the best players in the world and created an anthem to symbolize the united strength of Team USA and our country as a whole. During the summer of 2016, our country was divided. As the conventions convened, political and racial tensions reached new heights. But in this divide, Team USA became an example of unity. As former opponents, they came together for America and stood for something bigger than basketball. 

As they set out to represent our country, we wanted to create an anthem for their effort. Not the 200 year-old Star Spangled Banner, but something that would reflect this generation and these times. With the tight-knit relationship between basketball and hip-hop, the anthem caught the attention of our young audience, transforming the old standard into a new rally cry.